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Eric Rojas is a businessman, brand builder, and an all-around man of service. He is the CCO and Founder of Six+One, a NYC agency dedicated to building relationships with brands and their consumers that go beyond the purchase of a product. In 2018, Eric started a non-profit organization called “For the Greater Hood” which places values and dignity into the lives of homeless people. In this Speak Life episode, he shares his love for creativity, the importance and psychology behind brand building, and how “For the Greater Hood” impacts the lives of the community.